Date
Mar 5, 2022
"Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker
Social tokens and NFTs offer interesting but unproven ways to engage customers and drive brand loyalty
I learned a lot about how marketing is changing from a team with decades of experience building and investing in consumer brands
Old school marketing (billboards, mailers) has an attribution problem. It is difficult to measure the success of a specific medium or specific campaign
Social media platforms solved the attribution problem but have become cost-ineffective in the competitive world of consumer brands