Even without large traditional brands fully transitioned to social media marketing, the strategy has become competitive enough to turn campaigns negative-yielding
Many brands are turning back to traditional marketing mediums because even with the attribution problem, there is still a positive expected yield on the campaigns
Marketing teams are exploring all options to bring their customer acquisition costs back to sustainable levels. Social tokens and NFTs are seen as the new frontier for marketing
Instead of targeting customers using internet activity, teams are able to utilize wallet level data to build loyal communities around brands
A combination of tokens, NFTs, Discord, and Twitter have been used for years to build blockchain brands as some of the largest in the world
I expect most major marketing teams to implement social tokens and NFTs as their new customer acquisition and retention strategy over the next 12 months